External Inflow of Value

Our team has extensively worked with major enterprises like Japan Airlines (JAL) and Japan Railways to launch NFT loyalty and reward campaigns. The Checkin team also works closely with Hakuhodo KEY3 - the web3 division of Hakuhodo, the 2nd largest marketing agency in Japan and the 5th largest globally - to implement onchain <> IRL campaigns.

We believe building a sustainable project requires external inflow of value to the ecosystem (i.e. revenue generating) and not relying only on users/players already inside the ecosystem to create value to the ecosystem/token. To achieve that goal, Checkin will focus on integrating onchain <> IRL for external inflow of value.

For example, Checkin has checkin data on which places users love to visit, so a ramen chain can reach out to people who have “Ramen Lover” Level 3 Badge (frequent ramen restaurant goers) to receive free Ramen or a discount on their next visit. The revenue generated from this ramen campaign will be external inflow into the Checkin ecosystem which increases the ecosystem value from outside the project.

This external value inflow will be distributed back to the ecosystem participants in the form of campaign perks, discounts, access and other value to the Property NFT holders as well as users who've checked in - the ones who created the value in the first place. Checkin will also buyback/burn tokens with this external value to increase the value of $CHECK.

We strongly believe this external inflow of value will contribute to the long term sustainability of the Checkin ecosystem as value is created for both Checkin users and those outside of it.